-
16.01.2018
Universal Parks’ Paul Osterhout on IPs, invisible technology and the new resort in Beijing
-
Description
In a distinguished 30 year career in the theme park and attractions industry, Paul Osterhout has held a string of creative positions with Universal Parks and Disney.
Now Vice-President at Universal Parks & Resorts, Paul Osterhout is part of the team guiding the development of company’s eagerly-anticipated resort in Beijing. Here, in his own words, he discusses everything from intellectual property to the challenges of working in China.
To IP or not to IP. That was the title of my presentation at SATE Europe 2017 about whether it’s essential for theme park owners to go and buy someone else’s intellectual property (IP). It’s not. You can create your own. The most important thing is to have a great story. IPs have the advantage that they offer a known story, known characters, so you have an audience that has expectations before they get there.
-